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Arla to focus strategy on emerging markets and ingredients
date:Jan 15, 2013
Launching Strategy 2017, Arla said that it aims to double sales of ingredients to the food industry and shift its North European business from expansion to increased profitability and innovation.

The company will increase investment in marketing, distribution networks and cooperation with local partners in Russia, China and the Middle East Africa between now and 2017. Arla has set a target to increase its sales in these markets from approximately 3.5 to 10 billion DKK.

We now increase our foc

12/23 23:42