date:May 31, 2012
Sweet, milky chocolate used to be the UK consumer's favourite. But, increasingly, more Brits seem to be acquiring a taste for the dark stuff.
Euromonitor figures indicate that value retail sales of dark chocolate bars have doubled over the last six years, from accounting for 5.5% of the UK chocolate tablet market in 2006 to 10.25% in 2011. During the same period, milk, white and filled chocolate bars all lost market share.
This is backed up by anecdotal evidence from players in the market Di