date:Jan 14, 2013
KFC restaurants. The investigation was a hot topic among Chinese micro-bloggers. Yum attributed the sharp decline in sales to the negative publicity.
Yum has denied the claims, and has said it is cooperating with authorities and will continue to monitor the quality of food purchased from its suppliers.
China Is a Key Market for Fast Food Retailers
China is the world's second largest and fastest growing economy, and as such, is very important to fast food retailers. Yum! Brands generates more