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China's Bright Food may claim first European 'beachhead' with Weetabix, but others could be lurking
date:Apr 27, 2012
: US firm Campbell's.
Kellogg's Pringles buy shows how traditional cereal companies are broadening portfolios to include more snacks and biscuits to mitigate risk in their core market, she continued.
We would not really look to a cereal company to jump in, therefore,she said.
Bright's European springboard
According to Mogelonsky, Weetabix would be Bright Food'sfirst European beachhead.
She said Bright may use Weetabix as a platform for European expansion as Asian confectioner Lotte had done when

12/19 09:12