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ASA OKs Yoplait kid's yogurt ‘suck their guts out’ ad
date:May 31, 2012
The ASA began an investigation after several complaints were lodged in relation to the advert challenging whether the advert, and particularly the slogan, were suitable for children.

The TV ad, which was originally cleared for broadcast without timing restrictions, featured an army of Frubes characters lined up behind a sergeant major, who initiated chanting among the Frubes.

We are Frubes and we are proud, rip our heads off, sing it loud. Suck our guts out,the cartoon Frubes sang. The ad e

12/21 08:42