date:May 31, 2012
th diverse cultures.
Soccio and Wu wrote:Many submarkets display different consumer needs, levels of affordability and product/brand awareness, and even if that is well understood, the task of accessing such a diverse array of markets presents a major distribution challenge in itself.
High earners favour foreign wines
In recent years the three largest listed Chinese wine companies Changyu, Great Wall and Dynasty had beencaught off-guardby the rapid rise in foreign wine demand, but had since