date:Jan 09, 2013
k Crown also has more alcohol content than traditional Budweiser's 5%. And the premium brew will be about 15% more expensive, McCarthy says.
A-B hopes to cater to variety-seeking Millennials with the new beer.
This brand will appeal to a broad range of beer drinkers, but especially to 21-to-34-year-old, trend-setting-type consumers, says McCarthy.
In the Super Bowl ad, a brewmaster salutes a group of American beer drinkers seated at a table and also toasts the Black Crown brand.
The new bran