date:Jan 07, 2013
increase the percentage of its budget allocated to national cable TV ads from 26 to 35.
The ads will continue to star T.J. Jagodowski and Peter Grosz, better known as the Two Guys. The pair are usually depicted in a car at Sonic, bantering about whatever menu items they ordered. The result is a series of ads that are cheeky, simple and self-aware, poking fun at the challenge of balancing entertainment and product placement in advertisements.