date:Jan 07, 2013
gerBusiness.com, Sonic is also trying to expand its base of popularity out beyond the Sunbelt.
Due to its layout, it's understandable that the chain would be more popular in the warmer climate where it's headquartered. Sonic is based in Oklahoma City, OK, and currently spends 35 percent of their media spending on local television ads. Another 17 percent is spent on non-TV advertising, i.e. billboards. Those numbers will be reduced to 26 percent and 7 percent, respectively. Meanwhile, Sonic will