date:Jan 04, 2013
ack, and quickly achieved national distribution in Whole Foods. But sales were unsteady as it fought to establish its brand position, and sampling and production costs were out of step with the sales growth, according to sources.
The company had brought on beverage veteran Kevin Conrad to help shepherd its new, rounded-off bottles into a convenience-focused DSD network.
Conrad said in November that he was aiming for $15-$24 million in sales in 2013.