date:Jan 04, 2013
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Explaining the rationale behind the new creative work for the brand to our reporter, Marketing Director, Campari International, Richard Black, who also oversaw the creation of the new campaign said, We wanted to reflect the hope and positivity which characterise the Nigerian consumers, whilst staying true to the vibrancy and elegance of the worlds best-known aperitif. The Italian passion of the brand and the optimism of Nigerians are natural partners, which we combined to create a sense of an