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Hillshire Brands plans to expand in frozen breakfast category
date:Dec 27, 2012
US food company Hillshire Brands is planning to introduce new products in frozen breakfast category in an effort to become the most innovative meat-centric company in North America.

The offerings will range from easy-to-heat breakfast bowls, quesadillas and burritos to egg sandwiches, and will be strengthened through enhanced marketing and advertising, reported Chicago Tribune.

Hillshire Brands chief executive officer Sean Connolly was quoted by the publication as saying: Historically a lot of

12/23 03:05