date:Dec 26, 2012
in generating pester power. One companys research indicated that food ads and packaging were key to children asking for a food item, and 75 percent of parents bought a product for the first time because their child requested it. Another company found that in-store advertising campaigns using child-targeted, character-based themes outperformed those using mom-targeted themes.
Key findings about the nutritional quality of foods within the product categories most heavily marketed to children or t