date:Dec 26, 2012
iques increased from 80 childrens movies and TV shows in 2006 to 120 in 2009. Movies like Ice Age: Dawn of the Dinosaurs and Night at the Museum: Battle of the Smithsonian, along with TV characters like SpongeBob SquarePants, were used extensively in television advertising, on packaging, in online sweepstakes, and by other means, to promote kids meals, frozen desserts, candy, and many other foods to children.
Research reported by the companies confirmed that food marketing to kids is effective