date:Dec 26, 2012
Total spending on food marketing to youth ages 2-17 fell from $2.1 billion in 2006 to $1.79 billion in 2009, a 20 percent drop, the Federal Trade Commission (FTC) said Friday.
The agency released a study that found much of that drop is the result of less spending on television advertising to youth, which also decreased 20 percent.
But, at the same time, food companies stepped up their spending to market to children and teens in new media, such as online, mobile, and viral marketing, by 50 perc