date:Dec 21, 2012
in. Naturality resonates positively with consumers in multiple ways and it provides food and beverage companies with opportunities to market products that command a premium.
Although its exact definition can be debated, naturality does not fall foul of health claims legislation but still manages to convey wellbeing-related messages. Natural is something defined in the mind of the consumer, not by technical or regulatory definitions and natural for many people also means healthy.
Naturality