date:Dec 21, 2012
o make the ready meals that UK shoppers buy by the million but were almost unknown in the US.
The plans came after two years of intensive research that involved Tesco sending senior executives from the UK to live with Californian families, assess the way they shopped and ate, and to build secret test stores.
But their research proved faulty. Almost every aspect of the shops, from their interior decoration to the pack sizes and self-serve tills have been changed.
Fresh Easy also opened as the