date:Dec 21, 2012
and introduce more consumers to our signature flame-grilled menu items.
Alseas Chief Executive Officer Fabin Gosselin said, We are very pleased with the acquisition and agreements reached, because BURGER KING is the brand with the highest market penetration and it's also the brand that is perceived to be the best by the Mexican consumer in this segment. He added, Maintaining the control and operation of the brand presents us a great opportunity to consolidate in Mexico and increase the potentia