date:Dec 20, 2012
The benefits might not boost Wendys bottom line in the short term, but the Dublin-based hamburger chain is proceeding with a strategy that will introduce its fare to new overseas markets.Wendys Malaysian franchisee has become the latest to open one of the fast-food companys new restaurant designs in Kuala Lumpur, and it plans to add five more in central and southern Malaysia next year.
The plan is to develop and expand the brand by opening five new restaurants every year in major shopping malls