date:Dec 20, 2012
ne over the next five years, is also in the midst of a high street bun fight that is pitting US imports against flourishing domestic chains such as Greggs and Costa Coffee.
McDonalds represented the leading brand in the UK fast food industry in 2011, and by some margin, accounting for 16% of overall value sales and around a third of chained value sales. The chains success in the UK is linked to a number of factors, including strong marketing support, an iconic brand, an early entry to fast food