date:Dec 19, 2012
yst said: Both the captains buy-and-build strategy and the specialists consolidation and acquisitive growth are likely to continue as the European market provides little opportunity for greenfielding.
Expecting no significant changes in consumer demand, and given the successes of previous acquisitions, these strategies will be important for further value creation.
Where the trend for consolidation will move next depends on existing brand fragmentation in European markets. The initial strategy