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‘Captains’ and ‘Specialists’ to Continue Buy-And-Build Strategy in Europe’s Frozen Foods Market
date:Dec 19, 2012
eir market presence in Europe with acquisitions of other brands operating in the same segments. Similarly, specialists have sought to achieve scale through acquisitions of local private label suppliers across Europe.

The economies of scale attained through these acquisitions have contributed to efficiency improvements in terms of both higher profitability and higher asset returns.

Captains aim for future growth of their brands and to this end seek access to market-leading positions in more Eu

12/23 07:17