date:Dec 19, 2012
The mature European frozen foods market is characterised by modest growth and challenged by growing consumer preference for fresh products. Still, the European A-brands, the captains, and specialised private label producers (the specialists) have been able to improve their return on capital, according to a new report from Rabobank.
The key strategy for the captains has been the acquisition of established brands in sizeable European markets. Specialists are expected to continue acquiring local