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‘Captains’ and ‘Specialists’ to Continue Buy-And-Build Strategy in Europe’s Frozen Foods Market
date:Dec 19, 2012
The mature European frozen foods market is characterised by modest growth and challenged by growing consumer preference for fresh products. Still, the European A-brands, the captains, and specialised private label producers (the specialists) have been able to improve their return on capital, according to a new report from Rabobank.

The key strategy for the captains has been the acquisition of established brands in sizeable European markets. Specialists are expected to continue acquiring local

12/23 01:42