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Functional chocolate bars - Gearing products to specific target groups
date:Dec 17, 2012
ial bars that meet the needs of individual consumer groups. Protein bars, for instance, serve as meal replacers in the context of a calorie-reduced diet. An interesting substance in this connection is L-carnitine, which has become known chiefly as a fat burner.

Another of the growing categories is lifestyle products. Kim Herrmann, product developer, HERZA, said, Besides bars containing guarana, variants that promote concentration and performance are conceivable. This effect can be achieved with

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