date:Dec 17, 2012
of sweet beverages take over the market and in 2013; well continue to see that trend with dessert inspired flavors. The beverage category is taking some cues from confectionary trends as we are seeing new flavors based off of some of our favorite desserts and treats.
Spicy beverages are heating up and playing a strategic role in differentiating familiar products which in turn attract new consumers to the category. Consumers are also attracted to the health benefits of functional beverages which