date:Dec 14, 2012
e in the U.S., UK, and Venezuela, after opening this new category of sweetness. The Truvia brand has attracted new consumers to the market and grown a previously stagnant retail category of sugar substitute sweeteners by more than 20 percent.1
Truvia sweetener is expected to quickly capture consumer interest in Mexico through Grupo Herdezs business model of leveraging partnerships of leading brands to add scale, reach, industry know-how and best practices. Grupo Herdez will contribute its loca