date:Dec 13, 2012
to quantify what the different actors in the food supply chain have delivered in terms of choice and innovation in recent years.
Regarding choice, the study will measure, for example, the variety of products available to consumer on supermarkets' shelves in their shopping area. To determine the level of innovation, the study will measure, for example, the offer of entirely new products (e.g. coffee capsules or allergen-free products in recent years) or of products with new ingredients or chara