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Milk Industry In 'Crisis,' As Fewer Americans Drink The White Stuff
date:Dec 13, 2012
milk?' campaign with a marketing budget of $23 million per year, putting milk in the same category as the largest auto, beer and pharmaceutical brands, according to a study by the Advertising Educational Foundation.

The Got Milk? ad campaign followed the Milk Does a Body Good campaign, run by the California Milk Advisory Board, which lauded milk as a key way to maintain one's health, the study reports.

Skeptics have also taken to the big screen to investigate milk's health benefits: A 2008 do

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