date:Dec 13, 2012
eclined 3.3 percent in 2012 from 2011--the biggest drop since 1975. The industry is coming to recognize this as a crisis, the CEO of Dairy Management Inc., a farmer-funded trade group tells the WSJ.
To fend off the decline, milk companies are trying everything from new packaging to campaigns attacking non-dairy imitations like soy, almond and coconut milks.
This isn't the first time the milk industry has fretted over lagging sales. In 1993, the California Milk Processor Board launched the 'got