date:Dec 12, 2012
lks started in 2011.
Beckmann-owned Proximo would be the most likely distributor for Cuervo in the United States once the Diageo agreement ends, UBS analysts said.
Cuervo has two problems at the moment: they are mono-product and mono-geography. They absolutely need to diversify the business to maintain its value, an industry source said.
The source added that Pernod Ricard, the world's second-largest spirits group and the firm behind Absolut vodka and Mumm champagne, could now look at Cuervo,