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Tesco pays Aldi ￡120,705 for ‘misleading price campaign’
date:Dec 12, 2012
t claimed Tesco failed to compare like for like, incorrectly stated the sale price of the Aldi product or the Tesco product and failed to compare the relevant quantity of the Tesco product with an equivalent quantity of an Aldi product.

For example, Tesco compared the price of its maple syrup product with an Aldi maple syrup. Aldi alleged that this was misleading because Tescos maple syrup contained only 40% maple syrup, while the Aldi product contained 100% Canadian maple syrup. It said this w

12/24 01:29