date:Dec 11, 2012
r heightened through design of the physical space, bringing Scottish history and culture to Beijing with a reimagining of a distillery, a recreation of John Walkers original grocery shop and a blending floor made from the ingredients used to make whisky. At the downstairs Distillery Bar, which will be open to the public, nearly 10,000 copper pipes have been used to simulate a working distillery.
Diageo hopes to roll out this business model beyond China, with plans for Asia Pacific and, ultim