date:Dec 11, 2012
McDonald's is probably finding these numbers easier to digest.
The world's biggest restaurant chain posted unexpectedly strong November sales as it emphasized lower-priced menu items to lure bargain-hungry consumers.
The food giant has been fighting to fend off rivals aiming to take a bite out of its market share and battling sluggish economic growth that is sapping its customers' disposable income.
One month doesn't make a trend, but it's a welcome sign, RBC Capital Markets' restaurant st