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Attitudes toward organic labels depend on consumers' values
date:Dec 10, 2012
red aspect of the beverage, the article described the drinknamed Relief drink 1.1as a formula that resulted from a collaboration between scientists and the food industry. In one version of the article, the engineered drink was described as organic every time the drink was mentioned; the other version never mentioned the word organic. Participants were randomly assigned one version of the news story or the other. Results showed that participants who were highly pro-environment judged the organic

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