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Attitudes toward organic labels depend on consumers' values
date:Dec 10, 2012
ts whether they thought organic food was healthier and tastier than conventional food. While most agreed that organics were a healthy choice compared with conventional food, fewer expected organic food to taste good by comparison. This latter finding was especially true for participants who had low concern for the environment.

The personal values of the rater mattered, said Jonathon Schuldt, Cornell assistant professor of communication. Our data suggest when organic practices do not appeal to a

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