date:Dec 06, 2012
Shop Pudding and Orville Redenbacher Ready-to-Eat Popcorn.
Men and dads are getting more comfortable and powerful in the kitchen. Lempert predicts supermarkets will increase their focus on men in 2013 as they've become more active in shopping, meal planning and cooking.
According to a June 2012 survey from Cone Communications, more dads than moms (52 percent compared to 46 percent) plan meals for the week ahead. Some supermarkets are even experimenting with man aisles locations in the store