date:Dec 05, 2012
Sweden's case
Dried plums are a truly valued product in this country. A ProChile report estimated that consumption per person in the Swedish market is constantly growing, mainly because of its natural virtues. In Sweden, both the demand and value added of healthy and organic products have increased. Sales of these products grew by 11% in 2011.
Since 2009, Chile is Sweden's main provider, covering between 38 and 44% of the market. This means that Chilean dried plums are already an established p