date:Dec 05, 2012
seems the key to success lies in a short not a long shelf-life consumers want freshly made sandwiches. And that's not all they want.
Packaged sandwiches have been around since the 1980s, and in that time they have evolved from a lunchtime product into a 'grab and go' snack for any time of day. Hand in hand with this trend has been the expansion of the market to include products like sushi, wraps and portable breakfast cereal pots.
Explaining how Tesco has adapted to 'all day demand', a spokes