date:Dec 05, 2012
ve market for sweet treats by creating product concepts that meet demand both for enjoyment and quality as well as clean-labels and improved nutrition content.
Sales of sweet bakery products such as cakes and biscuits were worth 8.56bn across western Europe in 2011, according to Mintel.
However, it is also a very competitive market and growth opportunities can be hard to find with Mintel reporting year-on-year growth in the sweet bakery category between 2010 and 2011 of just 1.3%. Furthermore,