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Study Casts Doubt on Spirits Facebook Marketing
date:Dec 03, 2012
Despite the increased use of social media by drinks companies to promote their alcoholic beverages, it appears that among consumers of spirits in particular, the advertising is having minimal impact. New research conducted by Canadean Consumer shows that Facebook users who drink spirits rarely follow fan pages created by drinks companies and certainly dont allow them to influence their purchasing decisions.

Of the 2,000 consumers polled by Canadean, 68% drank alcoholic spirits. Of these, 81% di

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