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US: Alcohol sales climb 4.9% as on-trade future looks bright - study
date:Nov 30, 2012
aid Donna Hood Crecca, senior director with Technomic's Adult Beverage Resource Group.

This is good news for operators and for adult beverage brand marketers, as bars and restaurants are where new brands are built and existing brands can continue to engage consumers.

On-trade accounts for one-quarter of adult beverage volumes and about half of total sales, Technomic said. The report also found that beer accounts for about 80% of total volumes and half of sales.

Technomic VP David Henkes said:

12/22 09:59