date:Nov 29, 2012
NeoMedia Technologies, a provider of mobile barcode solutions, has announced that it has granted Kraft Foods a worldwide, non-exclusive license to NeoMedias patents related to mobile barcode resolution.
Kraft Foods has also chosen NeoMedia as an approved vendor for mobile barcode management solutions.
With this move, Kraft Foods will seek to leverage NeoMedia's IP portfolio to support its mobile initiatives. NeoMedia's IP portfolio includes several patents that feature mobile barcode implement