date:Nov 28, 2012
al retailers like Spinneys and Carrefour, and it makes good business sense to move forward and develop private label ranges, remarked Hassani.
With no monolithic consumer base with shared culture and culinary tastes, a major challenge is to position private label as a brand and market it as such, not merely as an adjunct or afterthought. There is also a need for systems and procedures - such as category management and just-in-time controls - to be adopted, as growth to date has been organic rat