date:May 28, 2012
Larry Cooper, senior marketing manager, Resource, told this publication that Southern Californian supermarkets and convenience stores were now selling Resource in 1 litre and 700ml bottles made from 50% recycled PET (rPET) at suggested retail prices of $1.69 (1.34) and $1.49.
Premium proposition
He said the core target audience for Nestl Waters premium water was women aged 35-45,typically married and with children, who are affluent, have holistic lifestyle and tend to be thought leaderspassi