date:Nov 27, 2012
alyst said: Wine companies are now facing the question of what to do with these four hidden gems. Although they present opportunities, each has a very different market with much uncertainty for traditional branded wine companies. Furthermore, along with the opportunities in these markets come risks, and the possibility that the opportunity may not be realised.
The flip side is that early exposure to nascent markets gives a company hard-won experience and expertise as well as a head start on th