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Heineken Sees Boost From ‘Not for Bond’ Tequila Beer Desperados
date:Nov 26, 2012
alysts estimate, saying we could question whether this level of spend is adequate in the longer term.

As the Heineken brand and company becomes more global, illustrated by the recent purchase of control of Asia Pacific Breweries Ltd. (APB), smaller brands such as Desperados may prove to be the main growth drivers for the Dutch company. Moreover, as business becomes tougher in developed markets -- where Heineken is suffering from the dual effects of government budget cuts and high unemployment -

12/22 06:32