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Heineken Sees Boost From ‘Not for Bond’ Tequila Beer Desperados
date:Nov 26, 2012
.9 percent, Desperados crucially has a less bitter taste to appeal to younger palettes. Its also better-suited to female tastes, Van der Hoeven said.

The executive, who also oversees the Strongbow cider, Amstel and Sol brands, said Desparados provides a nice benefit for the Heineken brand, by helping to capture young drinkers who may later switch to Heineken and Sol.

Not for Bond
By contrast, Desperados isnt for James Bond, he said, referring to the Heineken brands promotional partnership with

12/22 10:06