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Heineken Sees Boost From ‘Not for Bond’ Tequila Beer Desperados
date:Nov 26, 2012
a from Mexico, the lime-tasting Desperados was created to offer a different take on beer. Introduced initially across European countries including Germany and Poland, it is now available from Russia to Brazil, though not in the U.S., where laws prohibit the sale of the drink because it mixes beer and spirits.

The brands volume last year was 157 million liters, according to estimates supplied by Euromonitor, compared with 2,740 million liters for the Heineken brand.

With an alcohol content of 5

12/22 08:22