date:Nov 22, 2012
ine spending day in history, with sales topping $1.25 billion, and retailers expect it will be another successful event this year, the survey reports. Chief marketing officers anticipate a 4.3 percent increase in Cyber Monday sales, the largest projected increase in the surveys history.
However, strong Thanksgiving weekend sales will not come without heavy promotions. Sixty-six percent of chief marketing officers expect an uptick in discounts and promotions this holiday season, the survey repor